The poetry and transgression that was so much of surrealism's anarchic force has been recruited into mainstream culture. It has been made commonplace by television and magazine merchandising by computer games and Internet visuals by film and MTV by the fashion shoot.

The poetry and transgression that was so much of surrealism's anarchic force has been recruited into mainstream culture. It has been made commonplace by television and magazine merchandising by computer games and Internet visuals by film and MTV by the fashion shoot.

Every day the eye is subject to a thousand tiny shocks as a thousand industries compete for the eye-kick the visual hook that will lock the consumer into product for that crucial second where the tiny – or not so tiny – leap of the imagination is made.

Every day the eye is subject to a thousand tiny shocks as a thousand industries compete for the eye-kick the visual hook that will lock the consumer into product for that crucial second where the tiny – or not so tiny – leap of the imagination is made.