Author: Simon Mainwaring

Work

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?

Simon Mainwaring

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?

Work

The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community who will then go to work for them.

Simon Mainwaring

The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community who will then go to work for them.

Technology

Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

Simon Mainwaring

Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

Technology

Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.

Simon Mainwaring

Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.

Technology

Non-profits must become deeply engaged in the ways that their donor communities are using social technology.

Simon Mainwaring

Non-profits must become deeply engaged in the ways that their donor communities are using social technology.

Technology

Like all technology social media is neutral but is best put to work in the service of building a better world.

Simon Mainwaring

Like all technology social media is neutral but is best put to work in the service of building a better world.

Success

Refuse to accept the belief that your professional relevance career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide.

Simon Mainwaring

Refuse to accept the belief that your professional relevance career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide.

Society

Companies to date have often used the excuse that they are only beholden to their shareholders but we need shareholders to think of themselves as stakeholders in the well being of society as well.

Simon Mainwaring

Companies to date have often used the excuse that they are only beholden to their shareholders but we need shareholders to think of themselves as stakeholders in the well being of society as well.