Wisdom worth sharing, words worth remembering.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them to clear out the rest of the organization and keep it at bay.
That's been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there you can move mountains.
You can't just ask customers what they want and then try to give that to them. By the time you get it built they'll want something new.
The over-all point is that new technology will not necessarily replace old technology but it will date it. By definition. Eventually it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment.
I've always wanted to own and control the primary technology in everything we do.
I'm sorry it's true. Having children really changes your view on these things. We're born we live for a brief instant and we die. It's been happening for a long time. Technology is not changing it much – if at all.
This revolution the information revoultion is a revolution of free energy as well but of another kind: free intellectual energy. It's very crude today yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now or 50 years from now?
It is piracy not overt online music stores which is our main competitor.
With our technology with objects literally three people in a garage can blow away what 200 people at Microsoft can do. Literally can blow it away. Corporate America has a need that is so huge and can save them so much money or make them so much money or cost them so much money if they miss it that they are going to fuel the object revolution.
You know my main reaction to this money thing is that it's humorous all the attention to it because it's hardly the most insightful or valuable thing that's happened to me.
Pretty much Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
Innovation has nothing to do with how many R amp& D dollars you have. When Apple came up with the Mac IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have how you're led and how much you get it.
