Wisdom worth sharing, words worth remembering.
The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point it's because we don't think you can make a great tablet with a seven-inch screen.
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company and we have great processes. But that's not what it's about. Process makes you more efficient.
I have a great respect for incremental improvement and I've done that sort of thing in my life but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.
A lot of companies have chosen to downsize and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers they would continue to open their wallets.
Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet keep looking. Don't settle. As with all matters of the heart you'll know when you find it.
If you haven't found it yet keep looking. Don't settle. As with all matters of the heart you'll know when you find it. And like any great relationship it just gets better and better as the years roll on.
We made the buttons on the screen look so good you'll want to lick them.
I met Woz when I was 13 at a friend's garage. He was about 18. He was like the first person I met who knew more electronics than I did at that point. We became good friends because we shared an interest in computer and we had a sense of humor. We pulled all kinds of pranks together.
As individuals people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.
We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry because we do feel that there are one or more strategic opportunities in the future.
Everyone here has the sense that right now is one of those moments when we are influencing the future.
You can't connect the dots looking forward you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut destiny life karma whatever. This approach has never let me down and it has made all the difference in my life.