The most powerful element in advertising is the truth.
The most powerful element in advertising is the truth.
Author: William Bernbach
I warn you against believing that advertising is a science.
I warn you against believing that advertising is a science.
In communications familiarity breeds apathy.
In communications familiarity breeds apathy.
Word of mouth is the best medium of all.
Word of mouth is the best medium of all.
Advertising is fundamentally persuasion and persuasion happens to be not a science but an art.
Advertising is fundamentally persuasion and persuasion happens to be not a science but an art.