Many smart folks seem to think that if you just get your metaphors and messages right you'll win. That if you start describing what you favor as a 'moral value' – 'affordable health care is a moral value' etc. – then you'll appeal to red-state voters.

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Many smart folks seem to think that if you just get your metaphors and messages right you'll win. That if you start describing what you favor as a 'moral value' – 'affordable health care is a moral value' etc. – then you'll appeal to red-state voters.

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