The medium is the message. This is merely to say that the personal and social consequences of any medium – that is of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves or by any new technology.

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The medium is the message. This is merely to say that the personal and social consequences of any medium – that is of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves or by any new technology.

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