Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit indeed they may even be investors in these companies – but at the core they want more empathic enlightened corporations that seek a balance between profit and purpose.
Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit indeed they may even be investors in these companies – but at the core they want more empathic enlightened corporations that seek a balance between profit and purpose.